Every year, HSBC carry out a global survey of people's concerns and opinions around climate change. To bring to life HSBC's 2009 survey data for an online audience, we designed a site based around a concept of presenting otherwise faceless stats in the landscape outside HSBC's offices - as if the bank were looking out of their window and listening to the voices of real people.
The site combines video shot in Canary Wharf, with dynamically generated infographics that can be viewed in 6 languages.
We also produced an accompanying press image which captured people walking through Canary Wharf and masked out the number 65% - the number who believe that a new global deal at the Copenhagen summit was extremely important.
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